I started my career in London working in ecommerce, then spent eight years in Sydney as a Senior Designer at large corporate companies. On returning to London, I freelanced at agencies including EY Seren and DigitasLBi, working on complex, high-profile digital projects across a wide range of industries.

I've learned to navigate stakeholder challenges and the ambiguity that comes with startups.
I design systematic and scalable products that leave a positive impact on people.

I work best when there's a real problem to untangle, using research and data to test ideas quickly and improve what's already there. I've spent the past year embedding AI into my design process - not as a shortcut, but as a way to reach better outcomes for businesses and users more effectively. I'd love to work with you and collaborate with your team.

Outside of designing great products, I enjoy suffering at CrossFit and seeing life through the eyes of a 4 year old.